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Sean Byrne Design
Future Stores - Oxford Street - London
I collaborated with SpaceForm Technologies to deliver brand activations at Future Stores on Oxford Street, London - the immersive LED Wall Pop-Up Store. Using After Effects and Unreal Engine, I created motion graphics and virtual proposals that helped secure Tesla and Intel, leading to immersive in-store showcases of their latest products. I also produced proposals for several other brands to explore activation opportunities within the space.
Tesla
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Future Stores became the stage for Tesla’s Model Y launch, featuring the Optimus robot and the Cybertruck as headline attractions. The result was a high impact, tech-driven experience that drew huge crowds and turned innovation into a walk-through moment.
Find out more here: https://futurestores.com/project/tesla-y-model-introduction/
Intel
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My proposals also paved way for the Intel AI Experience at Future Stores. This let visitors dive into the capabilities of the latest Intel-powered AI PCs, as well as try games on the latest hardware Intel had to offer. The activation turned cutting-edge tech into an accessible, immersive moment that showcased the real potential of AI in everyday life.
Find out more here: https://futurestores.com/project/the-intel-ai-experience/
Software and Plugins: Adobe After Effects, Unreal Engine.
Created: June-July, 2024.
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